FishSB is a partnership between the Chamber of Commerce of the Santa Barbara Region and CFSB that began in the Fall of 2015. 

With two years of initial funding, FishSB will work closely with CFSB to create new seafood marketing initiatives meant to improve local access to local seafood and increase our port's resilience to market fluctuations and regulatory changes. 

The program will also work to educate locals, visitors and policymakers about the importance of supporting fisheries in the Santa Barbara Channel, which are some of the most strictly managed and carefully harvested fisheries in the world. 

FishSB provides direct assistance to the County Board of Supervisors in relation to matters related to the fishing industry. 

The first Director of the FishSB program is Kimberly Selkoe, who holds a Ph.D. in marine ecology and has 10 years of experience working on education and outreach on seafood and local fisheries. She is co-founder and past-director of the Santa Barbara Sustainable Seafood Program and co-founder of Community Seafood CSF. 

FishSB is overseen by Ken Oplinger, Chamber President and CEO.